When Nordstrom cut ties with Ivanka Trump’s brand, were consumer purchase declines politically driven?

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Ashton Deroy Writes: Being the daughter of a legacy is a privellage in which opportunities are created, the world loves you and you can make a splash in any industry you choose. Unless you happen to be Republican First Lady Ivanka Trump who had your line dropped in retail locations but not online February 2nd. 

Here is a notable Tweet about the incident: 

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Anita Srivastava writes:  

Nordstrom stopped carrying Ivanka Trump’s brand because of calls for a boycott against retailers that carry Trump products and declining in sales of the product. Everything happened so quickly.

On Wednesday Trump’s brand was available on Nordstrom’s website but later on, next day, Trump was not listed on Nordstrom’s master list of brands available.

There were not any comments on the situation appeared. The boycott opposing Trump’s brand has been started last fall by Shannon Coulter – brand strategist. The brand’s

inventory levels on Nordstrom’s website was fluctuated and been unstable for the past couple of months. The number of products available dropped from more than 75 items to 9 and then to 0.

Critics are urging shoppers to stop spending money at her namesake brand. Opponents want to exclude her brand from large retail chains including Amazon, Nordstrom, Lord & Taylor, Bloomingdale’s, Macy’s, Dillard’s, Marshalls, and Neiman Marcus.

When Shannon Coulter – called Ivanka Trump’s brand “toxic” and “demanded” (Coulter) store became the main target of the boycotts.

He requested stop selling brand’s products. The reply was the only month after via Twitter message that said it wasn’t taking a political position by selling Trump’s products. “We hope that offering a vendor’s products isn’t misunderstood as us taking a political position; we’re not,” the company said at the time. “We recognize our customers can make choices about what they purchase based on personal views and we’ll continue to give them options.”

(Nordstrom) Works Cited Coulter, Shannon. “Ivanka Trump.” BusinessInsider (n.d.). Nordstrom. BusinessInsider. n.d.

Ashton Deroy writes: Although the decision by the company was not a political one. Do you believe the decline in purchases was politically driven? Or do the products below just look terrible from a fashion perspective? 

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