So since our business is in Advertising I thought I would share some of our recent advertising results and what I found interesting about them. These ads both link to WordPress.com run websites. TeawithTracy.ca & Toronto-Businessphere.com
Successful Ad: “Love the tea you drink.” Is a very powerful wording to accompany this ad. We are actually trying to tell the audience what they will feel by purchasing some of my mother’s Tea products. This had a higher engagement than the ad below at 3% rounded up.
What was surprising? Most of the engagement was from males, which was not the intention as the ad was set up to appeal to females. This could be for a variety of reasons including gifting, the fall of hyper masculinity & the LGBT inputs that were put in to the ad targeting.
Failed ad: Service based promotion targeted towards businesses is difficult to make interesting. I think this advertisement could of been made better by trying evoke some kind of emotion in the audience member who viewed this ad.
Another fault was we accidentally hit for this promotion to run for 3 days which slowed its exposure on Facebook.
We also should of focused on our service line instead of the administrators. Part of the reason we did focus on the administrators was because the content running with them on the website was the highest rated content. However a Features & Benefits ad would probably be more effective in the future.